Most organisations have never taken a proper inventory of their MarTech stack. Tools accumulate over years of reactive purchasing, team changes, and vendor contracts that auto-renew without scrutiny. The result is a bloated, overlapping, expensive collection of capabilities — most of which are underused.
A Stop Keep Switch review is one of the fastest ways to restore clarity and reclaim budget.
What Stop Keep Switch Means
The framework is straightforward. For every tool in your stack, you ask a single question: should we stop using it entirely, keep it as is, or switch to something better suited to our needs?
- Stop — tools that duplicate capability, are unused, or no longer serve a strategic purpose.
- Keep — tools that are delivering genuine value and are well embedded in your workflows.
- Switch — tools where the category of capability is still needed, but the current vendor isn't the right fit.
Done properly, this isn't just a cost-cutting exercise. It's a strategic clarification exercise that surfaces what you're actually trying to achieve with your technology investment.
What Organisations Typically Find
When we run a Stop Keep Switch review with clients, a few patterns emerge consistently. There's almost always meaningful overlap between tools — two or three platforms doing parts of the same job poorly. There's invariably underused capability in platforms that were purchased with ambition but never fully implemented. And there's frequently one or two tools that are working exceptionally well and deserve more investment, not less.
The output isn't just a rationalised tech stack. It's a clearer understanding of where your organisation's technology investment should go next, and why.