Field notes fromthe front line.
Practical notes from independent MarTech consultants in Brisbane, written for organisations across Australia.
Guide
Read the guide→The ultimate DXP transition guide.
14 things you should consider before deciding to rip and replace your DXP or CMS stack.
InsightMar 2026
Rapid campaign framework: scaling output without scaling headcount
By LuminateCX Team
Read→InsightMar 2026
Breaking free: how to recognise and escape vendor lock-in in your MarTech stack
By LuminateCX Team
Read→InsightFeb 2026
The marketing and IT alignment problem (and how to solve it)
By LuminateCX Team
Read→InsightFeb 2026
Personalisation at scale: what good actually looks like
By LuminateCX Team
Read→InsightFeb 2026
The competitive moat being built by organisations that embrace AI engineering
By LuminateCX Team
Read→InsightFeb 2026
SaaS sprawl: how to regain control of your technology spend
By LuminateCX Team
Read→InsightFeb 2026
The true cost of staying with a DXP or CMS that no longer serves you
By LuminateCX Team
Read→InsightFeb 2026
How LuminateCX helps organisations drive growth, reduce cost and mitigate risk
By LuminateCX Team
Read→InsightFeb 2026
Why your website is still being built like it's 2019
By LuminateCX Team
Read→InsightJan 2026
How to measure the real ROI of your MarTech investment
By LuminateCX Team
Read→InsightJan 2026
First-party data strategy: preparing for a cookie-less future
By LuminateCX Team
Read→InsightJan 2026
AI-powered engineering for DXP: what the leaders are already doing
By LuminateCX Team
Read→InsightJan 2026
Edge computing and marketing: speed as a competitive advantage
By LuminateCX Team
Read→InsightJan 2026
MarTech Stockholm Syndrome: why organisations stay with vendors who've failed them
By LuminateCX Team
Read→InsightJan 2026
2026 MarTech predictions: what leaders need to know now
By LuminateCX Team
Read→InsightJan 2026
How did we go with our 2025 predictions?
By Dan Shaw
Read→