Whilst many organisations’ attitudes towards Marketing Technology (MarTech) are maturing, we are seeing a new wave of emotion-led, knee-jerk technology decision making, resulting in bread-and-butter Content Management and DXP platforms being thrown into the spotlight and scrutinised more than ever before.
This whitepaper delves into practical advice for Marketing and Technology leaders. Before you make a knee-jerk, emotion-led and potentially vendor biased decision on the future of your stack, please take the time to review all the elements in this guide. The insights are written from the context of a leader or buyer who may have legitimate concerns about the state of their stack but isn’t completely sure on what to do next.
How to access the guide?
Informational Videos
Discover unique insights for each of our 14 topics in these videos;
WebOps & Hosting
In this video we talk about the common misunderstandings of Hosting your website and DXP.
