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Growth
Marketing
Assessment
Is your business seeking more value from the Marketing function? Are KPIs and performance indicators becoming increasing challenging to meet?
Having the correct systems and processes in place, with the focus on the right area first can greatly improve your performance marketing and grow your customer base.
Many organisations do not have their marketing function set-up for growth, as there is a larger focus on channel coverage rather than channel targeting. This leaves numerous opportunities untapped, with revenue or customer experience at risk .
What is included:
Vision, Strategy and Stakeholder Alignment
Part of establishing a solid Growth Marketing Framework, is to first obtain a core understanding of the current organisation vision and strategic direction. This is done through:
- A series of structures and outcome focused workshops
- Various targeted interviews with key stakeholders
- A Vision Playback session
- Vision Assessment Report
Growth Marketing Assessment
Part of the Growth Marketing Framework is to ensure that the right channels, processes and resourcing is being utilised to the appropriate extent. As such, we provide a detailed Growth Marketing Assessment that contains:
- Current State Scorecard
- Channel Analysis Report
- Process Analysis Report
- Gaps and Opportunities Assessment
Growth Technology Report
Complementing the Growth Marketing Assessment, is the corresponding Growth Technology Report which is a comprehensive document outline the technical state that supports the operational activity. This report includes:
- Growth Technology Scorecard
- Technology Optimisation Report
- Gaps and Opportunities Assessment
Partner Landscape and Mapping Report
In addition to the Growth Marketing Assessment and Growth Technology Assessment, we provide an report that outlines a range of solutions and partners who are able to support the delivery of any remediation work that is undertaken.
Eyebrow Lorem
Inspirational Speakers
"Having received a Growth Marketing Assessment, I was immediately able to make the necessary adjustments to focus efforts on growing our customer base. This lead to a doubling of enquiries for our business."
John Smith
CMO, Large Multi-National
Why choose LuminateCX?
We Are Experienced
We have been supporting digital-first organisations for the past 25 years maximise their investments in data, marketing, integration, and immerging technologies such as ai.
We Are Business Focused
We have over 60 combined years of real experience, worked with leading global and domestic brands to grow their business.
We Are Strategic
We believe in the power and value of strategy, and are commercially-minded, business leaders.
We Are Unbiased
We offer an unbiased and independent view as we have no commercial agreements or commissions in place.
YOU MAY NEED TO KNOW
Frequently Asked Questions
Why the Evolve process?
Our proven Evolve process is structured to provide a comprehensive understanding of the current state, which can then be acted upon with Blueprints, transparency and best practice Roadmaps.
Our network of partners is provided in an independent and unbiased way, and we receive no commissions.
The oversight and governance we provide, ensures that activities are course corrected at the right time to enable customer experience that aligns to organisational vision.
Why choose LuminateCX?
We have been supporting digital-first organisations for the past 25 years maximise their investments in data, marketing, integration, and immerging technologies such as AI.
We believe in the power and value of strategy, and are are commercially-minded, business leaders.
We are unbiased and independent, and we have no commercial agreements or commissions in place.
We have over 60 combined years of real experience, worked with some leading global and domestic brands.
Our focus is on enabling customer experiences that drive growth, reduce cost and mitigate risk.
What is the commitment during Evolve?
The SPARK session is a no-cost 90 minute discovery session. These sessions are held with Executive leaders, Senior Directors and VPs.
Our IGNITE process typically takes between 4-8 weeks depending on the requirements. We look to engage with senior and executive level stakeholders during this time to ensure that we are 100% aligned with the organisation vision.
The RADIATE support program is an ongoing enterprise strategy and governance as a service that keeps you on track. Depending on requirements, this could operate weekly, Monthly or Quarterly. It is combined with ongoing Blueprint updates.