By Steven Muir-McCarey - May 2024

In the rapidly evolving digital landscape, a seismic shift is underway.  

Consumers are increasingly turning to AI-powered curated responses to meet their needs, leaving traditional websites and marketing channels in the dust. This tectonic change has significant implications for businesses that rely on digital engagement models to deliver products and services, many of which business leaders are seemingly unaware of. 

The Rise of AI-Powered Curated Responses 

Gone are the days of scouring through websites, sifting through marketing materials, and enduring lengthy sales pitches. In the same way that social media is creating an instant dopamine hit experience of doom scrolling, today's business consumers are craving instant gratification, personalized experiences, and bite-sized information to help them make decisions. For many marketers and product marketers, AI-powered curated responses have emerged as the perfect solution, providing: 

• Neatly summarized information: with complex responses curated into concise, easily digestible answers, saving time and effort. 
• Tailored to specific requests: when the prompts are set up correctly, context and intent can be injected into the response, delivering pinpoint-accurate responses that meet individual needs. 
• Actionable insights: many AI tools can deliver responses including clear calls-to-action, instilling a sense of action to the consumer. 

The Impact on Digital Businesses 

As consumers flock to these AI-powered curated responses, traditional digital engagement models are feeling the pinch. Websites and marketing channels, once the lifeblood of digital businesses, are seeing dwindling engagement and conversion rates. This shift has significant consequences, including: 

• Loss of control over messaging: Businesses can no longer rely on their websites and marketing channels to curate their message and showcase their brand. 
• Decreased brand visibility: As consumers bypass traditional digital touchpoints, businesses risk fading into obscurity. 
• Losing control of your sales funnels: AI-powered curated responses are taking the quatum of sales processes from its training models and redefining an individuals customer journey, which in many cases is different to your idea of your specific funnel.  

Adapting to the AI Revolution 

To thrive in this new landscape, companies of all types will need to a minimum be conscious of what the LLMs and AI tools are telling the world about your brand, and in many cases business will need to evolve and innovate. Consider the following strategies: 

• Accuracy of public information: In a world where marketing is empowered to create a story to compete, accuracy of information around capability and value proposition is critical. LLM’s are scraping your content and using it as the foundation of decisions when curating responses. 
• Age and longevity of public information: As your solution and product grows, your age and volume of information will change. Employing a robust strategy for archiving, deleting, correctly tagging and managing your public information is critical. 
• Embrace AI awareness: Integrate AI awareness into your customer engagement strategy to provide curated responses that meet the evolving needs of your audience. 
• Focus on value-added content: Develop high-quality, informative content that complements AI-powered responses and establishes your brand as a trusted authority. 
• Rethink your sales funnel: Adapt your sales strategy to accommodate the changing customer journey, leveraging AI-powered curated responses to drive conversions. 

Conclusion 

The AI revolution is transforming the digital landscape, and businesses must adapt to survive. By embracing AI-powered curated responses and rethinking their digital engagement strategies, companies can stay ahead of the curve and thrive in this new era of consumer-centricity.  

Don't get left behind – join the AI revolution and redefine your digital engagement model today.